Embrace Technology and the Winds of Change

By July 2, 2018 August 13th, 2018 No Comments

There’s a saying from Winston Churchill that I refer to often: “To improve is to change; to be perfect is to change often.”

When you’re not growing–looking for ways to expand, looking for new and interesting related markets to enter, if you’re not always looking to expand and be different–you become complacent, and as far as I can tell, complacent businesses, and people for that matter, are even more vulnerable to that ever-present competitive reality that threatens to put all of us out of business.

Let me put it this way, the local book store now finds itself competing with Amazon; the local newspaper find itself competing with Google; the mom-and-pop watch company will soon find itself competing with advanced smartwatch technology, and, of course, the local voice company struggles against advanced VoIP solutions. No one is immune to competition, no one can avoid technology.

The point is this: you need to be constantly reinventing the business, and if you’re not constantly embracing change—reinventing the way you’re doing things, reinventing your product offering, your service, your technology, or just improving and growing in general—you will be out of business in five years; making the hard discovery that the light at the end of the tunnel is not the sustainability and profitability you were hoping for, but rather the proverbial train of irrelevance quickly steaming towards you.

Here at Digitcom I frequently sit down with my various teams—sales, marketing, human resources, accounting, operations, technology—and review the challenges that each are facing. During this process there are two issues I find myself constantly faced with: operational issues and long term structural issues, that is, how each department is structured and fits into Digitcom as a whole.

Oddly enough, at the heart of many of the issues is technology itself, which needs to be scaled and improved as each department grows and evolves. Although I’ll admit that addressing these issues often feels like playing a game of “whack a mole”, solving one problem only to see another immediately pop up, we constantly have to ask ourselves how can we improve, how can we do better, and what do people think of us.

And so on that note, in an effort to continue to evolve here at Digitcom, here’s what I am curious about: What’s the biggest challenge or frustration you face day-to-day in running your business or business unit? I ask only because I’m always looking for new ideas and ways of servicing our clients. Next, what do you think of Digitcom and our service and support? Is there anything we can do better to meet your company’s needs?

Please email me at jw@ with your thoughts; I’d love to hear from you!


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