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Four Essential Tools to Grow Your Small Business

By July 2, 2018 September 6th, 2018 No Comments

A growing number of small businesses invest in technology to enhance efficiency, improve customer service, manage expenses and increase profitability. According to a market report, around 30% of all small businesses view technology as a tool that helps them improve performance significantly.

At Digitcom, we get the opportunity to work with business owners from different industries and learn about the challenges they face in their day-to-day operations. We have come to realize that while many of the issues businesses face today have nothing to do with technology, the reality is that unlike many other challenges, technology can make or break a business.

In simple terms, businesses need to invest in technology as they grow. Otherwise, any growth will likely be restricted. Fortunately, there are several tools, applications, and software platforms available to help make things easier for people who manage or run a small business.

Below are some essential tools that business owners can use to build, manage, and guide their small business on the path to success:

Mobile:
Businesses cannot ignore having a mobile strategy in place given the fact that no technology has gained greater adoption or grown more quickly than mobile. Mobile strategy means a business should focus on at least four things:

  • Mobile Friendly Websites: It is important to have a mobile-friendly website as more than 50 percent of the search for products & services is done on mobile devices today. Also, search engines penalize websites that are not optimized for different screen sizes.
  • Local Search: According to a study conducted by Google, 50% of mobile users are most likely to visit a storefront within a day of conducting a local search online. These numbers are going to rise over time and it is imperative that small businesses focus on improving their local SEO. Create business profiles on websites like Google Business, Bing Places, Bing and Yellow Pages. Make your profile rich with images and keywords and ask your customers to rate and review your business.
  • Mobile Payment: The use of mobile payments is on the rise, thanks to apps such as Apple Pay, Google Wallet, and Microsoft Wallet, so it makes sense to incorporate their use as an option. Also, mobile credit card readers are readily available to small business owners.
  • Mobile Apps: A well tested and properly developed mobile app can be an effective marketing strategy that delivers results.

Social Media:
Small businesses can use social media creatively to compete with their big competitors with deeper budgets effectively. Business owners can implement social media strategies to reach and engage with existing and potential clients while spreading the word about their products and services.

In today’s connected world, where customers research products & services online and seek recommendations from their social connections, it is in the best interest of most small businesses to have a vibrant and interactive social media presence.

Customer Relationship Management (CRM) Software:
If you’ve got only one or two clients, you can probably remember all the conversations you’ve had. However, as your business and number of customers grow, it becomes difficult to remember what discussion you had with which client.

CRM platforms help you by creating accounts for companies and contacts, connecting conversations with each record, differentiate between leads and opportunities, take notes, set to-dos, assign tasks to the team member, collaborate with team members and stakeholders, reporting, and much more. CRM tools allow you to focus on opportunities that are more likely to convert.

Marketing Automation:
Marketing automation software has made it easier for small businesses to conduct effective marketing activities with greater efficiency and accuracy. The platform allows you to link it with your website and score leads, segment messages and set up processes which trigger specific responses based on actions taken by the customer.

Marketing automation tools can be linked seamlessly with CRM platforms, bringing marketing and sales together, providing each with a greater understanding of the customer or prospect.

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