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IT in the Cloud Era: Get Onboard or Get Left Behind

By June 28, 2018 September 6th, 2018 No Comments

Here’s a bold statement: If IT isn’t at the core of your business today then your business won’t be around in 7 to 10 years. Advancement in technology has dramatically altered the face of every single industry, from something as simple as the local flower shop, to the telecom industry where Digitcom finds its home, to the manufacturing process of the titans of the automotive industry and everything in between, which means if your business hasn’t embraced your industry’s technological tools, the clock is quickly ticking towards irrelevance.

This technological paradigm shift impacts business in two important ways:

The way technology is used internally to run the business, and
The way technology is used to change the business and the way the products are delivered to the consumer.

One doesn’t have to look far for examples of ways technology is used to improve the way businesses are run, including implementing a CRM (customer relationship management) system, delivering handhelds to field workers, improving the manufacturing process, implementing a call centre for better call quality and control, and so on.

Further, it’s not hard to see how companies have utilized technology to change the face of their respective industries. Take a look at Google’s revolutionary search engine technology or Netflix’s streaming on-demand movie and TV delivery system, both are prime examples of firms that have changed not only their own industry, but many associated industries as well.

While it’s hard to understate how technology has changed the face of every industry in the world, it wasn’t that long ago that IT was considered an afterthought in a company’s strategic planning. But as evidence of just how integral technology has become to industry success, I would point to the vital role of the CIO in today’s marketplace. Now if your company isn’t prepared for this new technological epoch today, the reality is that you likely won’t exist tomorrow.

When we here at Digitcom look at our own 2020 goals, what we’re going to be doing in the next 6 to 10 years, a core part of our strategy revolves around technology. Now granted we’re a technology company, so you would expect that we would continue to focus on IT and IT trends, but the reality for us is that if we’re not constantly changing and reinventing the way we do business, what we sell, and how we deliver it, we’re going to be out of business in 5 years.

It’s no longer that IT within an organization is a group of socially awkward misfits occupying a few cubicles in the basement; the entire information technology industry has become inexorably connected to determining and executing the core business strategy. That’s right; IT needs to be at the core of any business strategy and how that strategy is enacted.

Just as IT is at the core of any successful business, the ability to execute on that strategy is becoming increasingly important as well. In today’s technological world a business is successful if it’s nimble enough to deliver on ideas quickly, and it precisely this reason that we’re seeing the exponential growth of cloud technology. Among many things, one of the key tools that the cloud provides is the ability to scale up and down with a moments notice, and even more important, deliver a rapid delivery time to market.

But the IT sector can be confusing at the best of times, with even seasoned CIOs often unsure of where to turn to get the latest tools in an ever-changing tech market. As I mentioned, one of the quickest ways to scale and deploy one’s strategy is to move to the cloud, and SIP trunking and hosted PBX are two excellent examples of the innumerable cloud-based IT services that are available, and ones, it just so happens, that Digitcom sells and supports.

Not only are we seeing technology at the centre of business, but we’re seeing it at the core of many jobs across most industries as well. If you’re a field worker in construction or industrial equipment, for instance, for the very first time you’re seeing technology at the centre of everything you’re doing. In the tech and telecom industries were in the early stages of this transition towards enabling employees to have access to cutting edge technology on a whole new set of devices, an era where companies that are going to get ahead recognize that they can take advantage of technology by turning their employees into connected, educated ‘knowledge workers’.

Further, as I mentioned the position of CIO in the organization is going to continue to segue from a tertiary spot on the leadership team to one of the key driving forces going forward, and IT will be the sector that businesses lean on most to enact their strategy going forward.

Simply put, this changing IT landscape can be difficult to traverse, you may feel completely unprepared to face the challenges of embracing new technology. But the good news is there are companies like Digitcom who are here to show you the way.

In the end, the old adage “you snooze, you lose,” is particularly apropos here. Technology is an integral part of all facets of business, from its overarching goals to how its strategies are enacted in the field. If you want to be a cutting edge business take a look at how technology is utilized in your industry and then figure out how you can use that technology to not only better your business but to turn it into a competitive weapon in the market; because if IT isn’t at the core of your business won’t be around in 7 to 10 years, and if you’re not constantly tweaking the way you’re doing things, reinventing your product offerings, and improving your company, you’ll be out of business even faster…a scary thought indeed.

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